5 Important Elements In Creating A Logo Design

5 Important Elements In Creating A Logo Design - Logo design is a visual form of a set of graphic symbols and typography that is used as a representation of a product, individual, or company that is made to communicate the purpose, purpose, and character of a brand to the public or consumers.

In making a logo design, you cannot be separated from some important elements of art that are the basis of the shape of the logo. By applying these elements, the logo design will look more creative, elegant and perfect. Then what are the important elements in creating a logo design? On this occasion, roufcreative will review 5 important elements that must be considered in making a logo design in detail.

The 5 Important Elements In Creating A Logo Design are as follows:

1. Lines

A line is a set of points that when lined up, the dimensions of the length will stand out and the figure is called a line. The formation of a line is the movement of a point that imprints its traces so that a scratch is formed.

To cause scars, it is common to use pencils, pens, brushes and others. For art, lines have a fundamental function, so it is likened to the heart of art. Lines are often referred to as contours.

Horizontal : Gives a suggestion of tranquility or motionlessness.
Vertical : Stability, strength or splendor.
Diagional : Unstable, something moving or dynamic.
Arch S : Grace, elegance.
Zigzag : Passionate, passionate, dynamic or fast-paced.
Pyramide : Stable, majestic, powerful or massive force.
Spiral : Birth or generative forces.

2. Shape

Shape is a kind of form or form of something, such as elliptical round, rounded quadrangular and so on. From the definition, it can be described that a shape is a form of something, ordinary in the form of a quadrangle, triangular, round, elliptical and so on.

In the process of designing a logo, shapes occupy a position that is no less important than other elements, considering that ordinary geometric shapes are symbols that carry a certain emotional value. This is commonly understood, because in shape or appearance it has a visible impression charge.

3. Color

The understanding of color is divided into two parts based on the nature of color, including the following:

Color according to the physical sciences.

It is the nature of light that depends on the wavelength reflected by the object. Objects that reflect all wavelengths look white, objects that do not reflect at all look black.

Dispersion occurs when sunlight passes through a spectral glass prism and its propagation speed depends on its wavelength. The main colors of light or spectrum are blue, yellow and red with combinations that can form any color.

Color according to Materials science.

Is any particular substance that gives it color. Pigments give color to plants, animals, as well as to paints, plastics and other production items except to textiles that use the term dyestuff to dye them.

A pigment is distinctive in color because it sucks in some wavelengths of the rays and reflects off others. Pigments are widely used in industry, for example, plastics, rubber inks and lenolums.

As part of the logo elements, color plays a role as a means to further emphasize and reinforce the impression or purpose of the logo. In corporate identity planning, color has a function to strengthen aspects of identity.

Black, as the oldest color (dark) in itself becomes a symbol for the nature of blackness and darkness (also in terms of emotions).
White, as the brightest color, represents light, difficulty etc.
Gray, is the most neutral color in the absence of specific properties or life.
Red, subjugating, expansive (expanding), dominant (powerful), active and vital (living).
Yellow, with its less deep rays, is representative of things or objects that are light, momentum and impress something.
Blue, as a color that gives rise to the impression of the depth of something (dediepte), an infinite and transcendent nature, besides having a challenging nature.
Green, has the nature of balance and harmony, evokes tranquility and a place to gather new potentials.

4. Typography

Typography is the art of selecting and arranging letters with the arrangement of their distribution in the available spaces, to create a special impression, so that it will help the reader to get the maximum possible reading comfort.

Sans Serif font, is a typography consisting of simple line strokes. This type of font has no lines at the edges, plain and simple is the personality of the Sans Serif font.
Serif font, is a basic type of font in the world of typography, because it has small strokes at each end of the letter. The small strokes are believed to make the eyes safer when looking at a large number of letters.
Skript font, is one of the handwritten-style fonts that is made as natural as possible by imitating the original flow and movements of handwriting.

5. Philosophy

In a good logo, it must contain meaning and philosophy, the philosophy of the logo is stored in the shape of objects, colors, angles and others. A logo should contain the following 2 main philosophies:

Company values

Corporate values can be exemplified by: Togetherness, mutual cooperation, spiritual company, environmentally friendly

Vision and mission of the company

Important company goals must be applied in the form of a logo, even if the meaning of the logo is not clearly depicted.

That's the discussion about 5 important elements in making a logo design. Hopefully it is useful and can provide inspiration to graphic designers in making logos.