Packaging Design

Definition, Types, Functions of Product Packaging Design - Packaging is an inseparable part of a product. Product packaging design has its own charm to the image of a product. Packaging design becomes a characteristic and identity or brand of a product. We can see this from various types of packaging and forms of packaging on products on the market.

For this reason, on this occasion, roufcreative will discuss one by one about packaging. Related to the meaning of packaging or packaging, types of packaging, packaging functions and packaging materials / packaging. Right off the bat, here is a review of packaging.

Definition of Packaging Design

The definition of product packaging is a material that is used as a protector or wrapper for the product. Packaging or also called packaging, serves to protect and make it easier to market a product. The purpose of packaging is not only as a product protector, packaging is also the most effective medium for introducing a product or item to consumers.

Type of Packaging Design

The types of packaging or product packaging can be divided into several types, namely; primary packaging, secondary packaging and tertiary packaging. Here is the explanation:

1. Primary Packaging 

What is meant by primary packaging is the basic or staple packaging of a product. The packaging or packaging becomes the first / main layer that covers and sticks to the product. Examples of primary packaging are plastics, bottles, cans, paperboard found in beverage and food products. Such as bottled drinks, food wraps, packaging cookies, liquid soap packaging, shampoo packaging and so on.

2. Secondary Packaging

What is called secondary packaging is additional packaging which can be called the second layer, as a product protector outside of the primary packaging. Examples of secondary packaging are cardboard packaging containing products with primary packaging, paperboard boxes contained in liquid medicine bottle wrappers, cardboard packaging on milk powder cans and so on.

3. Tertiary Packaging

The definition of tertiary packaging is packaging / packaging used for delivery or delivery of products. With the aim of security / protecting the product, even though the product sent already has primary and secondary packaging. Examples of tertiary packaging are wooden crates, containers and so on.

Material Packaging

The materials that are usually used to make packaging are paperboard, plastic, aluminum, cans and glass. Packaging or packaging, whether viewed in terms of shape, material / material, color or other design elements can present and affect the image of a product. 

Thus, in making and designing packaging / packaging a product requires more attention and is not arbitrary. Packaging design must be conceptualized in such a way, so that the packaging will be seen with a unique, attractive appearance and character as the brand of a product.

Packaging Function 

The purpose of packaging is besides maintaining product quality as well as to promote products, because packaging design plays an important role and can be a determinant in marketing. Product packaging with a cool, elegant and attractive packaging design can certainly make the product look professional, quickly recognized and easier to attract consumers.

Here are some of the functions of packaging that affect the product itself or affect consumer behavior.

1. Product Protector

The basic function of packaging is to protect or maintain product quality. Such as damage caused by impacts, friction, danger of exposure to sunlight and so on. With the packaging, the product is still kept safe.

2. Creating Attraction

In addition to protecting the product, packaging can also create consumer attraction and interest in the product. Packaging design or product packaging can be said to be the face of a product, if the face looks charming and attractive, of course consumers will glance and be more interested in the product.

3. Product Promotion Media

It is undeniable that packaging can function as one of the most effective promotional media, so it is not surprising that so far business people have used it for promotional needs. Product packaging is transformed in such a way, with a variety of colors, shapes, designs and information related to the product. 

For example, by including the brand name, logo, email, website, social media account or about the advantages of the product. With the aim of introducing and instilling product brands in the hearts of consumers so that the products are better known and remembered. 

4. Building Consumer Trust

With packaging, it can strengthen the image of the product, look more professional and of high quality. Thus, consumer satisfaction, confidence and confidence in the product will increase. 

5. Strengthen Product Characteristics

Packaging design can strengthen the character or identity of a product. The design concept of packaging or product packaging that is characterful, elegant and unique can attract interest and have a special place in the hearts of consumers. The product will be more quickly known and remembered by consumers because it is more attractive and different from others.

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Thus the discussion about packaging or product packaging both related to its meaning, types and functions in marketing. Hopefully it is useful and can be a reference material in making packaging or packaging, especially for those who are just starting a business. Best regards always!